Is your brand too familiar?

I have something great for you.

If you didn´t know, DEUS Marketing has a podcast called “The Beauty of Business”. Last week´s episode was INCREDIBLE, and packed with a lot of insights.

Our guest was Ella from The Bite Creative. In the episode, we unpack how scripts and schemas quietly shape what customers expect—and how to bend those expectations just enough to be memorable without being confusing. Ella shares her take on secondary prototypicality (stay recognizable, add a smart twist) and a lightweight research sprint you can run before any launch: one to two weeks mapping three to five direct competitors and ten to fifty adjacent brands to spot the real patterns. We also get practical about culture curation, tactile brand moments, and when pop‑ups and OOH create belonging that travels online—plus why going quality over quantity on social nearly always wins. Along the way, we break down a few rebrands that missed the mark and how to avoid the same traps.

You can watch it on YouTube here, or find it on all podcast apps!