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Inside L’Odyssée de Cartier
Apr 04, 2025

Inside L’Odyssée de Cartier

How a Short Film Became a Long-Lasting Marketing Triumph

Alexander Johannessen
Alexander Johannessen
Rolls-Royce and the Spirit of Ecstasy: A Century of Luxury Marketing Excellence
Apr 01, 2025

Rolls-Royce and the Spirit of Ecstasy: A Century of Luxury Marketing Excellence

Discover how Rolls-Royce celebrated 100 years of the Spirit of Ecstasy with a centennial campaign that underscored heritage, innovation, and exclusivity.

Alexander Johannessen
Alexander Johannessen
Louis Vuitton’s “Core Values” – When Travel Meets Iconic Branding
Mar 07, 2025

Louis Vuitton’s “Core Values” – When Travel Meets Iconic Branding

How Louis Vuitton’s Core Values campaign used celebrity portraits and travel themes to strengthen brand identity and consumer loyalty.

Alexander Johannessen
Alexander Johannessen
Hermès and The Gift of Time: How Experiential Campaigns Elevate Luxury Branding
Feb 10, 2025

Hermès and The Gift of Time: How Experiential Campaigns Elevate Luxury Branding

Explore Hermès’ “The Gift of Time” campaign and learn how immersive experiences underscore craftsmanship, heritage, and exclusivity in luxury marketing.

Alexander Johannessen
Alexander Johannessen
Chanel No. 5 and the Marilyn Monroe Effect: The Timeless Power of Celebrity Endorsement
Feb 03, 2025

Chanel No. 5 and the Marilyn Monroe Effect: The Timeless Power of Celebrity Endorsement

Discover how Chanel No. 5 leveraged Marilyn Monroe’s allure to create an enduring luxury marketing campaign that transformed fragrance advertising

Alexander Johannessen
Alexander Johannessen
Marketing Masterclass: Turning Readers into a Passionate Community
Jan 24, 2025

Marketing Masterclass: Turning Readers into a Passionate Community

How Rebecca Yarros perfected the book launch

Alexander Johannessen
Alexander Johannessen
British Racing Elegegance
Jan 13, 2025

British Racing Elegegance

Power and elegance combined in complete harmony

Alexander Johannessen
Alexander Johannessen
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